Why Giving Tuesday serves as an medium for change

Giving Tuesday graphic 2
Giving Tuesday takes place on the Tuesday after Thanksgiving each year, immediately following Black Friday and Cyber Monday.

We have all heard of Black Friday and Cyber Monday, but what about Giving Tuesday?

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.

“Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.


Created by the team at the Belfer Center for Innovation & Social Impact at the 92nd Street Y—a cultural center in New York City that, since 1874, has been bringing people together around the values of service and giving back—#GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving.

A team of influencers and founding partners joined forces, collaborating across sectors, offering expertise and working tirelessly, to launch #GivingTuesday and have continued to shape, grow and strengthen the movement.” – givingtuesday.org

This coming Tuesday, November 27th marks the seventh year of the event, organized, promoted, and facilitated by social media from around the globe.

In today’s day and age, it seems our time, efforts, and discretionary income is stretched from now more than ever as we align those resources with convenience-based wants and needs such as our Netflix account, XM radio subscription, our coffee habits, and more.

#GivingTuesday is a reminder that within our immediate and national communities, there are larger worries for families such as where to sleep, how to get out of a domestic abuse situation, where our next meal is coming from, and how to afford opportunity for their children. Beyond the hash tag and social media push, #GivingTuesday is a communal calling to be a part of something bigger.

Here locally, the United Way of Pickaway County serves as the advocate on behalf of 16 different initiatives in the target impact areas of Health, Income support, Safety Net, and Education working in concert to leave a life altering  impact on our neighbors, friends, coworkers, and those in need.

UWPC Funded Initiatives 2018

The impact of these Pickaway County agencies is immeasurable. In 2017, the Haven House Domestic Violence Assistance Center assisted 336 victims of domestic violence of which 88% were placed in secure, long-term housing after their departure from the shelter. Regarding assistance with the elderly and mobility bound, the Pickaway Senior Center provided 101, 387 home delivered meals last year enabling families to support their loved one in remaining independent through the nutrition-based support.

These are just a few of our stories.

If it is within your means this holiday season, we encourage you to consider supporting these programs through pickuw.org. Whether it be recurring support through $1-5 per pay check or a one-time tax deductible give, your efforts create wakes across Pickaway County and give hope to those in need. No amount is too small in bringing positive change to our community.

This #GivingTuesday help us foster independence and opportunity across our community and consider joining us in our shared mission to invest hope back into the lives of those who need it.



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